Celebrating 50 years of excellence! Half a century ago, Bertoni was created in response to the styles and needs of modern culture. To the tunes of the Rolling Stones, Elton John, and many others, the legs of trousers became wider, and here, Bertoni gave the Scandinavian market what they were thirsting for: menswear that matched the current fashion, the looks, and the way clothes were to be worn.